Evolution or Revolution?

This task is about advertising
Advertising
Advertising or Advertizing is a form of communication used to encourage or persuade on audience (viewer readers or listeners, sometimes a specific group of people) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with employees and shareholders that a company is viable or successful.
Advertising messages are usually paid for by sponsors and viewed via-various traditional medea such as blogs, websites or messages.

An advertisement primary purpose is to instantly attract the attention of viewers

After doing all this research, I had Converse on my mind, then I did some research for converse as well.

Converse 
Converse is an American shoe company that has been making shoes, lifestyle fashion and athletic apparel since the early 20th century.

Charles H. "Chuck" Taylor
in 1921, a basketball player named Charles H. "Chuck" Taylor walked into converse complaining of sore feet, Converse gave him a job. He worked as a salesman and ambassador, promoting the shoes around the United States, and in 1923 his signature was added to the All Star Patch. He continued this work until shortly before his death in 1969.

And I found 2 ads which I want to improve.

 

The 1st Ad

Whereever you are, be all Converse

This ad is too simple to represent the message it gave us,-"WHEREVER YOU ARE, BE ALL CONVERSE"  2 pair of legs with converse on, a couple kissing probably. 

Now check out my work

I chose photography option to make it better, and the ad itself is more ironic, vibrant and clearer of the message it gave us. I made it into a series ad to represent "wherever you are, be all converse" And the shoes on the models' hands is more of an ironic, funny and interesting ad.

First photograph represents: Wherever you are, be all converse; though when a teenage young boy is about to get kicked by 2 girls (2 converse shoes)

Second photograph represents: Wherever you are, be all converse; though when you are talking on the phone. (Converse shoes are metaphorically the phones)

Third photograph represents: Wherever you are, be all converse; though when a super-hot girl is about to shoot you in the head. (Converse shoe is metaphorically a gun)

I found another ad online to improve

 

This ad gave us a message "A girl's best friend is converse"

This ad is too simple as well, just a girl with converse shoes posing there and smiling, doesn't really spot"the best friend" point. Best friends are supposed to share and have fun, and be happy together.

So here it is, my work, which is 2 girls are sharing, smiling and talking to each other with converse shoes on the feel and hands to have fun; 2 girls sharing and talking spotted the "best friend" 's attribute, converse shoes on their hands while talking is an ironic way to show how much they love Converse by wearing them on the feel and hands. (cause best friends love each other)

 

 

Artworks For My Allocated Studio Space

According to the big mind map with  21 different ideas, I got 5 ideas to work on eventually.
1, A bra for putting random stuff.

  

The original bra idea was to hang a bra on the ceiling and put stuff in the cups, but then I thought it needs really strong glue or tapes to stick the string on the ceiling which is connected to the bra, or otherwise, the weight of bra plus the random stuff in the cups will be too heavy to be hung up. So I came up with "Why don't I just fasten it somewhere on the desk or on the chair." here we go, -a C cup bra fastened at the back of my chair, and a very useful bra! XD

Here are some process pictures for my first idea

 

First Step, buy a C/D cup bra from the super market, (better to buy a cheap one, cause they are not bought to be worn anyway) or recycle bras you or you friends don't use anymore.

 

Second Step, take off the strings on the bra, just leave the bra itself (the cups)

 

Third step, design your own surface on the bra, here I had my paper stencil which is a Peace logo, and I pasted on the left cup, and sprayed the whole left part into black, on the right cup I wrote with a marker "MADE YOU LOOK" and "IT'S BITCHIN'! HAHA"

 

This is how the bra looks like after I put some design on the surface

 

Forth Step, Fasten it at the back of the chair, and at he buckle part of the bra, you can put pens on it, or notes and paper works with paper clips.

 

This is how it looks like at the back of the chair.

So this is my first idea, A bra for putting random stuff. I'm the kind of person who doesn't like wasting, and who's very much into saving. So I wouldn't waste any materials at all, so I made something out of the bra strings I took off, which can be my second & extra idea(during the process)

 

So I buckled the 2 strings on the side of my desk wall, how can it be used?

 

So this is it, you can use it as a pen holder or you can bring loads paper clips and clip your notes and stuff on the strings

My third idea was, "Christmas light all over our desk", wanna see how it turns out to be?

This is our desk, -me and Masha's desk. Something special right?

 

I got the Christmas light last semester, haven't really used it that often, so then I thought to use it to decorate my desk.

 

 This is how it looks like when the light's off, so whenever you feel bored or tired of thing too much for your assignments, you can turn the light on and trip into the light.

 

 

My next idea is "A board with 2 sides "DISTURB ME" and "DO NOT DISTURB"

DO NOT DISTURB, so whenever you are super busy with whatever you are busy with, you can show this side of the board to inform your classmates to stay away from you.

 

DISTURB ME, whenever you are super bored and have nothing to do, you can show this side of the board to inform your classmates to disturb you!

There are some process

 

Recycle boxes which are not used anymore and cut 1 side of it

 

Write "DISTURB ME" and "DO NOT DISTURB" on 2 pieces of A4 papers, and then stick them on the board you cut down from the recycled box

The next idea is "Make a boxers folder"

                             You can hang it at our side of the desk and put paper works in it or any kinds of files

                                                                Here are some process

 

The same thing, you can either recycle boxers from your friends or families which are not used anymore, or you can use your own boxers.

 

Cut the bottom of the boxers 

 

Make the boxers inside out, and sew the bottom part of boxers together

 

This is how it looks like when you are done sewing 

 

Then take it outside in back to normal again, and it will look like this

 

Spray, draw or write things you like on the surface

 

Then it's done!

The last idea is "Recycle a box for putting random stuff"

Then I thought I already had a box on my desk (Pandora box I made for my Digital Skills class task) so I can turn that one into a recycled box for putting random stuff in it.

 

Pandora Box for putting random stuff

So basically I had 6 practical ideas, and I had an extra one, - the bra strings.

Synthesis Mind Map (allocated studio space)

This task is to let us know how to combine our ideas and learn about Synthesis of Arts. I've done some research about it.

Synthesis of Arts 
Introduction
Synthesis of arts is a new program that will focus on integrating the different types of art. The Synthesis of Arts will enrich the cultural understanding of the arts in the community, by giving each art form an independent and primary role in the film or performing art. When each of the art forms is combined in the final work, they will create a synergetic effect.

Synthesis of Arts Components 
* Film
* Still Picture Montage
* Dance (modern dance and modern ballet)
* Original Music
* Poetry
* Artworks (drawings and paintings)

Attributes 
* An art can't simply be an illustration of the other.
* It must combine at least 2 forms of art.

 So after all the research I made my own mind map for this "synthesis" task to pick the best of the ideas and combine them.

 

I had 21 different ideas for my allocated studio space.

1, Hang a board with a sign "Never Give Up" (I'm not practically doing this one, because)- it's too disturbing.

2, Recycle a box for putting stuff. -Practically workable

3, Bring a couch. -Not realistic

4, Spray everything pink.- We are not allowed to spray

5, A glowing fish.-I'm not either biologist or scientist

6, A robot who helps you do things.-I'm not a scientist 

7, Lip prints on the desk.-Lip prints will be erased eventually

8, Portrait of myself.-Boring people would mess up your portrait

9, Smoke in class.-School will never allow us

10, Cut my desk into circle and make a big hippie sign.-School will kill me if I do it

11, A bra for putting random things.- Practically workable 

12, A fortune telling ball.-No such a thing

13, Tattoo my desk.-We are not allowed 

14, A USB with all kinds of media resources.-No such a thing 

15, Bring a swimming pool.-Not realistic

16, Spell words on the desk with clay.-clay doesn't dry up

17, Hang a board with Chinglish on it.-No point and disturbing

18, Make a boxers folder.-Practically workable

19, A board with 2 sides "DISTURB ME" and "DO NOT DISTURB".-Practically workable

20, Christmas light all over out desk.-Practically workable

21, Make a shit pen holder with clay.-clay doesn't dry up
 

 So eventually I picked 5 different ideas to practically make them and combine them

 

They are:

1, A bra for putting random stuff

2, Christmas light all over our desk

3, a board with 2 sides "DISTURB ME" and "DO NOT DISTURB"

4, Make a boxers folder

5,  Recycle a box for putting random stuff

 

 

 

Mind Map (Allocated studio space)

In this task, we are asked to create a permanent, workable and useful piece of art for our own allocated studio space.

  

This is the mind map on a big piece of paper, all of my ideas to decorate my desk are on this paper.

There are 21 different ideas.

1st Idea

Never Give Up 

 hang a board with "Never Give Up" phrase above my desk to remind me "Never Give Up what I'm doing and working on"

2nd Idea

A Box For Random Stuff

Recycle boxes and decorate them into pretty boxes for some random desk stuff. Reuse stuff is good for environmental friendly, and it's useful on the desk. (I already have a Pandora Box on my desk, I will do a little bit of change on it and turn it into a box for my random desk stuff)

3rd Idea

I'd Bring A Couch To School!

Bringing a couch to school can't be an easy thing, this is just being too crazy to practically make it.

 

4th Idea

I'd Totally Spray Everywhere Pink!

I like pink, pick always makes me feel like home, if everywhere was pink around me, I would totally feel like home all the time and even do better job everyday.

 

5th Idea

A Glowing Fish

 

This idea comes from an American TV show called The Big Bang Theory, Sheldon, one of the characters in the show who's a giant nerd but knows a lot in science, and he had made this glowing fish for his table next to his bed, at night it glows. Very good idea.

6th Idea

An Awesome Robot

An awesome robot can help you do all kinds of stuff, like, going to get breakfast, lunch and coffee for you; playing good music for you which wanna listen to, playing movies and TV shows when you are bored. etc.

7th Idea

Lip Prints Everywhere On my Desk

Lip prints always seem sexy, and it's fun to have a lot of lip prints on the desk, it's even more fun with different lip prints from different people.

8th Idea

A Portrait of Myself

 A portrait of myself makes me look at myself everyday and think "look at that pretty girl!"

9th Idea

Allow Us To Smoke In The Studio

It would totally be awesome if we could smoke in our studio, though too much smoke will stink our studio.

 

10th Idea

A Hippie Desk

I would turn my desk into the exact shape as this one.

  11th Idea

A Bra

It's basically a bra hanging above the desk to put some random desk stuff in it, like erasers, pens, cutters and everything else that can fit in it.

12th Idea

A Magic Fortune Telling Ball

Hang a ball with magic and it tells you the future, how cool is that!

13th Idea

Tattoo My Desk

How do I tattoo a desk? It's easy, any solutions like spray, marker, draw and lots of stuff.

14th Idea

A Magic USB

It is a USB with super power, it reads your mind and knows you very well and what you want, just connect it to the desk and everything will be done.

15th Idea

Bring A Swimming Pool to Our Studio

Malaysia is a very hot country, I'd very much love to sink into the pool and have class in the pool everyday!

16th Idea

Use Clay To Spell words

Clay is usually very sticky, I wanna use clay and spell some awesome quotes on my desk.

17th Idea

Hang A Board With Hilarious Chinglish

Not many people know what Chinglish is, it's Chinese English, it always seems super hilarious to me, so if I hang a board above my head, whenever I'm tired and I look up, I will definitely smile :)

18th Idea

A Boxer Folder

Boxers which are not used anymore can be turned into a folder for papers, do you know that?

19th Idea

A board with 2 sides

we see signs like "Do Not Disturb" in the hotels a lot, Why don't I make a board with 2 sides of signs, 1 side with DO NOT DISTURB, the other side with DISTURB ME.

 

20th Idea

Christmas Light

Christmas light makes me happy

 

 21st Idea

Shit Pen Holder

I love hilarious stuff, like shit pen holders and stuff, I can make shit with clay, when it's dried then it's a holder :)