Tuesday, March 4, 2014

Inspiring Campaign and Project

I have searched for some creative and awesome projects or campaigns that's done by different people in different fields, artists, photographers, designers and more; and there are quite a few that gave me inspirations on my year project. I will list down these inspiring campaigns and projects I have found.

Insight 2011 Campaign

Insight 2011 Campaign from MIKEPISCITELLI on Vimeo.

An epic, 600-person street party held in Bondi Beach in February marked the official launch of Insight's equally epic 2011 campaign, 'Untitled'. 'Untitled' is a celebration of artistic freedom and, for Insight creative director Steve Gorrow, an act of "sticking my finger up to the industry." The campaign runs for the duration of 2011 and is depicted through a series of installations collectively conceived in Bali by Insight's 'Garage Artists' from around the world. 'Untitled' also 8 sublime original imagery captured by renowned LA-based photographer, Mike Piscitelli.
The campaign was developed conceptually, why it's important to take a stance when you're the last kids not wearing suits. http://oystermag.com/insights-untitled-campaign
To Insight's official website: http://www.insight51.com

I got inspired by its free style of the entire campaign; as "sticking my finger up to the industry" and the campaign "untitled" is the title of the campaign which directly, clearly and creatively lighted the campaign, and suited the theme. 

And this is the spirit of making art, being an artist or a designer; it is also an attitude of art. Attitude of art is what I will be focusing to do in this year project. And I have found this project that had inspired me on how and what to do for "attitude of art" project.
Project Blam Blam Blam

burn studios: Art exhibition in 12 hours (Zürich) from burn on Vimeo.
Blam Blam Blam is a project made by 12 Students in 7 rooms for 12 hours to transform an abandoned house into an installation art exhibition. Featuring works are by 
BLAM BLAM BLAMINKEINEN GAGIFRANK & THE GANGSTEFANIEHUMSANGELSDAS, DAS & DAS
Project produced by burn studio, Burn (energy drink) is an energy drink owned and distributed by The Coca-Cola Company, carrying the official tagline “Fuel your fire”. burn is distributed in more than 80 countries including France, Spain, Italy, Poland, Turkey, Russia, Japan, Korea, Brazil, Afghanistan and Mexico.   
This project is very inspiring on the spirit of turning an abandoned place into such an amazing artistic place; and it is also a place that brings people together to party, have fun and vote by hammering nails on the wall of different rooms of installation art.
I think as a designer, sharing thoughts and exchange what we know helps us to get to know more and learn from the others; it is also a way of attitude in art world. 

This project gave me ideas to change the environment in our department; although our department is not an abandoned place, but seems like it will be an abandoned place soon in the future if all of us still sit in front of our laptops everyday and producing lots of trash in our workspace; I wanna help the designers, photographers, illustrators, animators, artists and etc. to create a place where inspires all of us to find our own attitude of art/in art/ in what we are doing. 


Another inspiring source is a movie I had watched last year The Internship; It's a movie about two salesmen whose careers have been torpedoed by the digital age find their way into a coveted internship at Google, where they must compete with a group of young, tech-savvy geniuses for a shot at employment. In the film, there are scenes in the Google company, where is a completely a "paradise" for the people who work there. 

There is a slide in the company just for fun! 

Bicycles in google company, they go environmental friendly

People who work for Google, don't work for work, they work for fun, I'm sure people who work there don't sit in front of their laptops or computers all day long and everyday. Doing activities, having fun is where people get ideas from, as designers, having fun and knowing how to have fun is the key to lead our work interesting, and it is also an attitude. 
By this, I have considered of creating interesting games for my target audience to get them having fun together and in the meantime to share their thoughts and exchange experience. 

The Gap by Ira Glass

THE GAP by Ira Glass from frohlocke on Vimeo.
Ira Jeffrey Glass (born March 3, 1959) is an American public radio personality, and host and producer of the radio and television show This American Life.
This video is made by Denial, who's got inspired by David Shiyang Lius lovely piece of work about Ira Glass. http://vimeo.com/24715531 
I have watched the original interview with Ira Glass video and found this video by Denial is more inspiring and motivating than the original ones. 
Improving ourselves is an attitude as well; The objectives of my project is to motivate the people who I work together or the new students who are going to be here when I'm gone. I want to motivate my target audience to improve themselves on what they do by finding a right attitude; I considered making a creative video to aid this campaign project. 



Project Campaign Topic Finding

I have been searching and looking at different campaigns or projects that I was interested in I have found a few projects in different fields, the projects that's created by photographers artists, designers and organisations. I had listed down a few topics that interested me to do this year project's topic. 

1, Protect the animals on earth, a campaign to help animals find their freedoms of living and not being tortured by humans. 
I had this topic on my mind and inspired from a documentary I had watched last semester while I was searching for a topic to do for the last campaign; I eventually had chosen to do a campaign to support world peace with my team mates last semester. The documentary I had watched is Earthling; 
EARTHLINGS is a powerful and informative documentary about society’s treatment of animals, narrated by Joaquin Phoenix with soundtrack by Moby. This multi-award winning film by Nation Earth is a must-see for anyone who cares about animals or wishes to make the world a better place. http://earthlings.com


2, Another topic that I am interested in is how this society really is in the real world, in the situations that people actually have this "level" concept between people; where an amount of people who are rich and have political power or any other power mostly look down at the people who are poor with no power of anything, not even their own personal life; and of course, the absolute rich people and absolutely poor people are a big contrast; but the fact is we don't need to draw a level line between the identity of different people. Looking at people from top above or from down below are neither not necessarily supposed to be existed. Cause I think humans are all the same spices and there's a "level" but this "level" is always on the same line in each person.

3, Revolution without war. 
There is hardly to see any revolutions without war except technological revelation; any political revolutions always end up of a bunch of people protesting and fighting till everything  is destroyed. Revolution is a change, but a change needs to pay the effort of everything they have is really not worth it. This topic is inspired by the situation in Ukraine country where people protest to throw their government away, and the government fights back by killing the people who were protesting; there's a conflict in that country that half of the people want their country to belong to Europe and another half agree that the country should follow Russia. As an outsider, we really don't know the facts, and it is also hard to know the facts when a big mass going on by the people; It's like a very realistic drama that's hard to tell what's real and what's fake. And politics is always as complicated as dirty. 

4, Another social problem that I have been looking at is how some amount of people chase the branded expensive stuff; it's like zombies in the movie chasing humans and killing them with no brain to control what they are doing. Buying expensive stuff without thinking if they really need in their life.

5, Attitude of art / Artitude
I had this topic on my mind by seeing how the designers around me in the studio are working and their attitude of being designers and artists; the studio was looking amazing when I first time came to this department, I was actually a little stunned by the whole white design of this place; it stands out from any places in college; time has passed on; this place doesn't look as good as the first time I see this place, the reason in it could be the long time of seeing the same place over and over again; it could also be a problem of the attitudes among us. 
I personally think, as designers, the first impression of being a designer is the creative and positive spirits and the attitudes of doing things, designing and making art is such a fun thing to me personally, and I believe I will never get tired of making art and creating different things. Attitude is the most important thing to live with, it is also the most important thing when you do things and no matter what you do. Having the good attitude leads a person to a positive path of everything, when the attitude becomes bad and irritating, it will always bother a person doing what they do. 
Attitude isn't only about how you think and how you like what you do, it is also about the detailed things; like protecting the environment and keeping the workspaces clean and tidy. A clean workspace will lead a person to a positive and different mood, and changes to a good visual and opinions of the places and space. 



Sunday, March 2, 2014

Task 5 What is Literature Review?

A literature review is a text written by someone to consider the critical points of current knowledge including substantive findings, as well as theoretical and methodological contributions to a particular topic. Literature reviews are secondary sources, and as such, do not report any new or original experimental work. Also, a literature review can be interpreted as a review of an abstract accomplishment.
Most often associated with academic-oriented literature, such as a thesis or peer-reviewed article, a literature review usually precedes a research proposal and results section. Its main goals are to situate the current study within the body of literature and to provide context for the particular reader. Literature reviews are a staple for research in nearly every academic field. (Wikipedia)
A literature review is an evaluative report of information found in the literature related to your selected area of study.  The review should describe, summarise, evaluate and clarify this literature.  It should give a theoretical base for the research and help you (the author) determine the nature of your research. Works which are irrelevant should be discarded and those which are peripheral should be looked at critically.
A literature review is more than the search for information, and goes beyond being a descriptive annotated bibliography. All works included in the review must be read, evaluated and analysed (which you would do for an annotated bibliography), but relationships between the literature must also be identified and articulated, in relation to your field of research. http://libguides.library.cqu.edu.au/litreview
"In writing the literature review, the purpose is to convey to the reader what knowledge and ideas have been established on a topic, and what their strengths and weaknesses are. The literature review must be defined by a guiding concept (eg. your research objective, the problem or issue you are discussing, or your argumentative thesis). It is not just a descriptive list of the material available, or a set of summaries.(http://www.utoronto.ca/writing/litrev.html)
Review of the Literature
Literature review is to determine the selected topic, the topic of research in the field of literature on the basis of extensive reading and understanding about the present situation of the research in the field of research including the main academic view point.
Basic literature review is a summery on the current knowledge.
Advanced literature review is in choosing a research interest and topic after a review of related literature.

How to Write a Review of Literature
Writing the introduction, In the introduction, you should:
  • Define or identify the general topic, issue, or area of concern, thus providing an appropriate context for reviewing the literature.
  • Point out overall trends in what has been published about the topic; or conflicts in theory, methodology, evidence, and conclusions; or gaps in research and scholarship; or a single problem or new perspective of immediate interest.
  • Establish the writer's reason (point of view) for reviewing the literature; explain the criteria to be used in analyzing and comparing literature and the organization of the review (sequence); and, when necessary, state why certain literature is or is not included (scope).
Writing the body, In the body, you should:
  • Group research studies and other types of literature (reviews, theoretical articles, case studies, etc.) according to common denominators such as qualitative versus quantitative approaches, conclusions of authors, specific purpose or objective, chronology, etc.
  • Summarize individual studies or articles with as much or as little detail as each merits according to its comparative importance in the literature, remembering that space (length) denotes significance.
  • Provide the reader with strong "umbrella" sentences at beginnings of paragraphs, "signposts" throughout, and brief "so what" summary sentences at intermediate points in the review to aid in understanding comparisons and analyses.
Writing the conclusion, In the conclusion, you should:
  • Summarize major contributions of significant studies and articles to the body of knowledge under review, maintaining the focus established in the introduction.
  • Evaluate the current "state of the art" for the body of knowledge reviewed, pointing out major methodological flaws or gaps in research, inconsistencies in theory and findings, and areas or issues pertinent to future study.