Trends for 2014
Smart Devices
According to Wikipedia: A smart device is an electronic device, generally connected to other devices or networks via different protocols such as Bluetooth, NFC, WiFi, 3G, etc., that can operate to some extent interactively and autonomously.
Push Notifications
According to iPad.about.com: Push notification allows an app to notify you of new messages or events without the need to actually open the application, similar to how a text message will make a sound and pop up on your screen. This is a great way for apps to interact with us in the background, whether it be a game notifying us of some event occurring in our game world or simply the iPad's mail application beeping as a new message appears in our inbox. In addition to pushing messages to the screen, push notification allows apps to display a number or 'badge' on the app's icon. For example, the Mail icon will show the number four when we have four unread messages. http://ipad.about.com/od/iPad-Glossary/g/What-Is-Push-Notification.htm
Bluetooth Beacons
According to Estimote on Youtube:
Bluetooth technology has been developing pretty well; the beacons technology has made humans life more convenient and better.
Actionable Intelligence
According to Bussinessdictionary: actionable intelligence means: Any intelligence that can be used to boost a company's strategic position against industry peers. The acquired intelligence must be
transferred into real actions which can be used to either launch a preemptive strike or prepare a counter strategy. Examples of actionable intelligence include the competitors' price range, marketing budget, target demographic, advertising campaign and strengths over a company's own product.
3D Printing
According to Wikipedia: 3D printing or Additive manufacturing is a process of making a three-dimensional solid object of virtually any shape from a digital model. While 3D printing technology has been around since the 1980s, it was not until the early 2010s that the printers became widely available commercially. The first working 3D printer was created in 1984 by Chuck Hull of 3D Systems Corp. Since the start of the 21st century there has been a large growth in the sales of these machines, and their price has dropped substantially.
There are few videos I'd like to share:
This video had told me what 3d printing is about; it is a new technology and method for designers to create their own objects. Create instead of buying, how brilliant is that!
Cody R Wilson has figured out how to print a semi-automatic rifle from the comfort of his own home. Now he's putting all the information online so that others will join him.
This is a story about the rapid evolution of a technology that has forced the American legal system to play catch up. Cody Wilson, a 25 year old University of Texas Law student, is an advocate for the open source production of firearms using 3D printing technology. This makes him a highly controversial figure on both sides of the gun control issue. MOTHERBOARD sat down with Cody in Austin, Texas to talk about the constitution, the legal system, and to watch him make and test-fire a 3D-printed gun.
Advertising Campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame of frequent flyers points.
The critical part of making an advertising campaign is determining a campaign theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.
(Resource from Wikipedia)
Guerrilla Marketing
Recording to Wikipedia: Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti or street art, sticker bombing, flash mobs) are used, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize mobile-digital technologies to engage the consumer and create a memorable brand experience. It focuses on low cost creative strategies of marketing. Basic requirements are time, energy, and imagination and not money. Profits, not sales, are the primary measure of success. Emphasis is on retaining existing customers rather than acquiring new ones.
Ambient Advertising
Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.
IKEA’s Parisian Guerilla Marketing Campaign Examples
For two weeks, four subway stations in Paris were fully furnished by Ikea, with couches and lamps, introducing the Swedish company’s new collection of furniture.
(This is a great example of Guerilla Marketing andAmbient Advertising)
IKEA really went all out on their latest campaign. This time they set out to the Parisian subway to prove the quality and durability of their products, which are often times deemed cheap and disposable. For two weeks, four subway stations in Paris were fully furnished, with couches and lamps, introducing the Swedish company's new collection of furniture.
Ad campaign for Colgate toothbrushes, “One is Enough.”
“Style Everybody can Afford” ad campaign for That Suits.
These two ads above are done by Y&R company; and I have found out that this company has done many and lots of creative ads and works. Y&R abbreviation of Young & Rubicam.
Y&R (originally Young & Rubicam) is a marketing and communications company specializing in advertising, digital and social media,sales promotion, direct marketing and brand identity consulting.
(Resource from Wikipedia)
Young&Rubicam official website: www.yr.com
Mercedes-Benz: The campaign created by nature
http://adsoftheworld.com/media/outdoor/mercedesbenz_the_campaign_created_by_nature
The objective of the campaign was to promote and increase awareness of the Mercedes-Benz Trucks clean Euro 6 Engine. Furthermore, the activity's aim was to show the economical benefits that will be provided when people switch to this clean engine. The overall objective of the campaign was to position Mercedes-Benz as an innovative brand and to make people aware that switching to cleaner engines is vitally important for the sake of nature.
How the promotion developed from concept to implementation:
To promote the clean Euro 6 engine the entire campaign was created by nature. Cut-outs of letters were put on canvas posters and then placed on several spots in nature so that rabbits, hedgehogs, boars and other animals could create the advertisements with their muddy pawprints. So this is how the cut-out letters were gradually filled in. The posters say that we have to switch to the clean Euro 6 engine. Nature is literally asking for it. The posters were shown at car shows and in outdoor advertising together with a QR code that was linked to the making of.
Why the method of promotion was most relevant to the product or service:
Euro 6 is the most stringent emission standard to date. Besides the economical benefits that comes with switching to this cleaner engine the emotional reason to switch is for the sake of nature. That's why it is nature that spreads the message by creating the campaign. And who can convince you to switch to cleaner engines better than nature itself? The target audience saw the posters at car shows and in outdoor advertising together with a short documentary that showed how nature created the campaign.
The success of the promotion with both client and consumer including some results:
The posters got a lot of attention at several car shows and in outdoor advertising and the campaign was a big hit in the transportation business. Besides offline our story was also picked up by our target audience on car and transportationblogs. The documentary that showed how nature created the posters spread around the web and blogs and press gave it further media coverage and visibilty helping creating more awareness around the objectives. A resource of valuable PR for Mercedes-Benz Trucks.
The posters were shown at car shows and in outdoor advertising together with a QR code that was linked to the making of.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director: Ed van Bennekom Copywriter: Jasper Diks Producer: Guy van der Hoop Director: Danny van den Bersselaar Production Company: Big Shot Year: 2012
Art Director: Ed van Bennekom Copywriter: Jasper Diks Producer: Guy van der Hoop Director: Danny van den Bersselaar Production Company: Big Shot Year: 2012
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