PROJECT BRIEF
Students Name:
Kalila, Faizal, Myra
Module Name: Graphic Design 2 – Part 2 Module
Code: DV2750
Lecturer: Mr.Kamarul Date: 10/24/2013
Name of your Task: Campaign about one of
the human issues (Peace)
1. What do we want to do?
We chose “peace” as our topic and
theme.
- What is the problem we are trying to address?
World War
I (WWI), also known as the First World War, was a global
war centred
in Europe that began on 28 July 1914 and lasted
until 11 November 1918. From the time of its occurrence until the approach
of World War II in 1939, it was called simply
the World War or the Great War, and thereafter the First World
War or World War I.The war drew in all the world's economic great
powers, which were assembled in two opposing alliances:
the Allies (based on the Triple
Entente of
the United Kingdom, France and the Russian
Empire)
and the Central Powers of Germany andAustria-Hungary. Although Italy had also been a member of the Triple Alliance alongside Germany and
Austria-Hungary, it did not join the Central Powers, as Austria-Hungary had
taken the offensive against the terms of the alliance. These alliances
were both reorganised and expanded as more nations entered the war:
Italy, Japan and the United
States joined
the Allies, and the Ottoman
Empire and Bulgaria the Central Powers.
World
War II (WWII or WW2), also known as the Second World War,
was a global war that lasted from 1939 to
1945. It involved the vast majority of the world's nations—including all of
the great powers eventually forming two opposing military alliances: the Allies and the Axis.
Nuclear Weapon
even a small nuclear device no larger than
traditional bombs can devastate an entire city by blast, fire, and radiation. Nuclear weapons are
considered weapons of mass destruction, and their use and control have been a
major focus of international relations policy since
their debut. Nuclear weapons have been used twice in the course of warfare, both times by
the United States near the end of World
War II.
On 6 August 1945, a uranium gun-type fission
bomb code-named
"Little Boy" was detonated over the Japanese city of Hiroshima. Three days
later, on 9 August, a plutonium implosion-type
fission bomb code-named "Fat
Man"
was exploded over Nagasaki, Japan. These two bombings resulted in the
deaths of approximately 200,000 people—mostly civilians—from acute injuries
sustained from the explosions.
Chemical weapon: A chemical
weapon (CW) is a device that uses chemicals formulated to
inflict death or harm on human beings. They may be classified as weapons of mass destruction though
they are separate from biological weapons (diseases), nuclear weapons and radiological weapons(which use
radioactive decay of elements). Chemical weapons can be widely dispersed in
gas, liquid and solid forms and may easily afflict others than the intended
targets. Nerve gas and tear gas are two modern
examples.
Syria chemical weapons: Since the early 1980s,
Syria has made efforts to acquire and maintain an arsenal of chemical weapons.
Regional security concerns, and most notably Syria's adversarial relationship
with Israel, represent the most likely present-day motivation behind Syria's
chemical weapons program. Syria's chemical weapons program began
in the 1970s with weapons and training from Egypt and the Soviet Union, with
production of chemical weapons in
Syria beginning in the mid-1980s. In September 2013 Syria joined the Chemical Weapons Convention
(formally acceding on 14 October), and agreed to the destruction of its weapons,
to be supervised by the Organisation for the Prohibition of
Chemical Weapons, as required by the Convention. Syria had
been one of a handful of states which had not ratified the Convention, and
joined after international condemnation of the August 2013 Ghouta chemical attack,
which Western states held the Syrian government responsible for (whilst Syria
and Russia held the Syrian rebels of the Syrian civil war responsible). Prior to
September 2013 Syria had not publicly admitted to possessing chemical weapons,
although Western intelligence services believed it to hold one of the world's
largest stockpiles. In September 2013, French intelligence put the Syrian
stockpile at 1,000 tonnes, including Yperite, VX and "several hundred
tonnes of sarin". In October 2013, the OPCW found a total of 1,300 tons of
chemical weapons.
World
War III (also called WWIII or the Third World War) is a
hypothetical succession World War II (1939–1945).
A US plan for military intervention in Syria could result in escalation
and the integration of “four distinct war theaters”–
Afghanistan-Pakistan, Iraq, Palestine and Libya– setting the stage for “a World
War III scenario. President
Obama loves to prance around and assure people that an operation in the country
would be quick, but the likelihood of that happening is almost non-existent. Russia,
Iran, and China are all telling the US to stay put and not enter Syria. If
either China or Russia involve themselves to go against a US military attack,
World War 3 suddenly makes a whole lot of sense considering the power that both
countries have.
(Info graphic group work Faizal,
Myra and Kalila’s credits)
“I
know not with what weapons World War III will be fought, but World War IV will
be fought with sticks and stones.” - Albert Einstein
“Peace cannot be
kept by force, it can only be achieved by understanding” -
Albert Einstein
“Peace is always
beautiful” - Walt Whitman
“The more we sweat
in peace, the less we bleed in war.” - Vijaya Lakshmi Pandit
“Death
must be so beautiful. To lie in the soft brown earth, with the grasses waving
above one's head, and listen to silence. To have no yesterday, and no tomorrow.
To forget time, to forgive life, to be at peace.” - Oscar Wilde, The Canterville Ghost
Fights
are everywhere, in children’s playgrounds, in adults’ work stage, sports,
people seem to always look for a fight. World war, hatred, anger, violence,
greediness and even racism are the main factors and elements that inner peace
won’t contain among our world, and they are the reasons why our world isn’t
still peaceful. What is peace? The problem we are trying to address here is to
make people understand what peace is all about, and how can we make our world
more peaceful. It spreads out by the individuals.
- What is the main objective?
A
lot of people don’t care how peace is important to our world or our life. This
is an opportunity to make people realize that all together, we spread the
meaning of peace from each of us, we will make a better and more peaceful world
for us to live.
We are doing a campaign that’s
going to get people on this planet to speak up for our world and planet; and to
get people’s power all together and we can make a difference. We can’t be quiet
of the facts how important peace is to our humanity and our world. Awareness of
peace is definitely important to the planet and humanity. And we are here to
help our society to find peace by the individual powers of the people.
- What is the
Strategy?
Our main strategy to make this campaign effective and it
will influence people and make the audience react on our campaign. We are going
to show people how awful not to have peace in our humanity, and make them
realize how important having a peaceful mind is.
– What is the Campaign
going to do? (Role)
This campaign is going to gather people’s power together to
support for peace and speak up for peace by creating awareness about after
affect of world war 1&2, even the war between people to people such as
public fighting, murdering, hatred and emotions of violence or anger;
hypothetically after affect of world war 3. In fact a peaceful world come from
the individuals from the humans.
– Who we talking to? (Target)
Our audience could be anyone, it
could be people who support peace such as hippies, it could also be the people
who have anger problem who tend to fight with people, and it could also be the
governments which the greediness of controlling world. We are talking to the human race on
the planet and tell them to stop killing each other and spread peace from their
daily actions and their own attitudes.
– How is it going to be?
(Content)
We are going to create a Facebook page to get audience, and
we are going to work with a campaign video and post it on Youtube and Vimeo. So
our campaign is going to be conveyed through the internet, because the internet
is the main media of 2013. We could exploit world political news into our
campaign, and even the tiny details in people’s life and attitude to be
involved in our campaign, the world needs peace not the hatred & anger
between people, and the greediness of conquering other countries, things can be
solved peacefully instead of starting a personal/political war.
2. Who are we talking to? And what insights do we have about
them?
We are talking to everyone from
everywhere on this planet, no differing of races, cause we consider everyone as
one. Generations develop through the time, the old generation in the history
who suffered from war had taught us much in this generation; we pay our
sympathy to those people who had to suffer, we have fears that this disaster
will happen to us, we learn from the history and we hope world will be peaceful
without anyone suffering. As human beings we are just as weak as a fragile thin
stick, we are easy to break and we are easy to hurt.
What do the people think about world war 3 scenario? Should the
US intervene in Syria, and if they do, would a major conflict such as “World
War 3″ occur? Through research and reading different forums online, the most
people on the planet don’t think or believe that US will intervene Syria
because most of us want peace to stay. The history of war has already taught us
a lot. And a lot of people think that if US intervene in Syria, world war 3
scenario will really happen to our planet and it will involve us. Because we
humans have the fears of the terrible things that happened to the people in
either world war one or world war two. Those terrible things will definitely
happen to us if world war 3 really happens.
3. How do we want the audience to describe the Campaign?
We want our audience to find our campaign positive and
something that’s definitely valuable to support, it is going to activate
people’s hope inside themselves, and start supporting what’s positive to all of
us. We want our campaign to be special and impressive, and unforgettable.
Something that can influence people to participate supporting peace that
humanities and world really need. We want to deliver a clear and direct message
to our audience with a creative concept to effect the campaign and influence,
inspire the people.
4. What is the single most important thing our prospects
believe or feel about our brand or the category?
Our competition is war, hatred,
racism and even violence. All of these elements will always lead the humanity
to a peak of disaster, on the contrary, peace seems to always lead the humanity
to a bright, peaceful and significant great life. Our world is a paradise
without killing each other. It’s OK not to support peace, and it’s OK not to
care about how important peace is for all of us. But together all of us (the
human race) support and believe in one thing, we will make a change.
“I will die and finally find
peace” This is a phrase that we would hear from TV shows, movies or maybe some
of your friends or families who are troubled or depressed of the pressure of
the reality and bad situation. What’s does death feel like? What will humans
feel like after they die? No one knows, but we know that the moment we die, all
this mess of the real world and all of this hatred and immoral issues will end
for ourselves for good. Is dying really a solution of this big mess? No!
Finding peace is the real and feasible solution for us. Supporting peace and
throwing away our anger out of ourselves is the way to find peace.
“Death
must be so beautiful. To lie in the soft brown earth, with the grasses waving
above one's head, and listen to silence. To have no yesterday, and no tomorrow.
To forget time, to forgive life, to be at peace.” - Oscar Wilde, The Canterville Ghost
5. How can we make this believable?
We all see things differently,
speak different, eat different, talk different and do things differently, but
one thing we have in common is that we are all humans, that should be enough
for us to want to live in peace.
We will not need to die to find
peace! Our target is to create work on a video/short film project to impress
and influence our audience, and we will have creative concepts for planning the
project and designing the project. The short film should be unforgettable.
First of all, we need to get
people to start caring and sweating for peace, there are many people out there
know how important peace is, but there are not many people who care. And then
we will have to show how a war is happening in our ordinary life to make people
realize.
Peace comes from the individuals,
all of us; the only way our society world find peace is us individuals find
peace. We all see things differently, speak differently, eat different, talk
different and do things differently, but one thing we have in common is that we
are all humans, that should be enough for us to want to live in peace. If every
human being on the planet had inner peace, the world would be so much better
and more peaceful.
Paradox: paradox is a statement that apparently
contradicts itself and yet might be true. Most logical paradoxes are known to
be invalid arguments but are still valuable in promoting critical thinking. We are using paradox
logic to create a short film to convince and persuade our audience and achieve
this campaign.
We want our target audience to
find peace in a right way, and peace is so important that will affect the world
with or without it in this world. As a result we want to see as many likes on
our Facebook page as possible to prove our campaign. And this campaign will
make people know and think that if we all are a little bit peaceful from
ourselves by the individuals, the world will remain peace, peace is not
controlled by the governments or the political and military management, peace
should be from the people on the planet. If every human being on the planet had
inner peace, our world will be living inner peace.
6. What do we have to have an idea about?
Our main idea of this campaign is
to support world peace, we cam make the promise because our humanity has this
hope to be in peace than having war that kills lots of innocent people.
The history has told and taught us
a lot, and we’ve learned a lot from the history, those innocent people who have
died during the war did not necessarily have to die to teach us this lesson, we
need to stop the facts that there are still people or solders dying out there
in the wars. It is a humanity issue that we all need to know, what is war
fighting for? Our campaign is going to be a positive topic that’s going to make
people understand the problems that we have through paradox logic short films,
although the short film will belong to a genre of sad and tragedy, mysterious,
paradox and fictional story.
7. Are there any mandatory's?
Our style of the campaign logos are going to be relevant by creating
a couple of campaign logo identity, and our video projects are going to be
contrasted by creating a couple of campaign videos (to get “likes” on our
Facebook page) The short film in this campaign is going to be created by a very
strong paradox logic.
There will be the least budget that we are going to share,
because the campaign is going to be delivered through the internet.
No comments:
Post a Comment