(Wikipedia)
Diesel S.p.A. is an Italian design company. It is best known for luxury, pret-a-porter clothing aimed at the young adult market. The company is owned by its founder Renzo Rosso, and is based in the former Laverda building area in Berganze, Northern Italy.
Pret-a-porter, ready-to-wear.
Diesel, the Italian clothing manufacturer has been raising the heat with a provoking advertising campaign. "Global Warming Ready" launched at the end of January.
A series of newspaper, magazine and billboard advertisements shows model posing in Diesel clothing in a world affected by raised water levels and temperatures.
Tropical birds in St. Mark's Square, Venice.
Sandy desert overtakes China Wall.
Beach scene at Mt Rushmore.
Summer holidays with the penguins in Antarctica.
London, a water playground.
New York city submerged.
Tropical plants growing in Paris.
Rio de Janeiro underwater.
"Global Warming Ready" at first glance appears to be just another fashion advertisement. On second glance the campaign appears to be an arrogant swipe at the concerns of environmentalists. Wealthy people will continue to buy fashionable clothing even in a world affected by climate disaster. A visit to the website reveals further ambiguities.
The campaign won a Silver Lion for Cannes International Advertising Festival 2007.
Reference
All information comes from, http://theinspirationroom.com/daily/2007/diesel-global-warming-ready/
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