Visual Communication
Visual communication is through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, drawing, graphic design, illustration, color and electronic resources. David Sless (1981). Learning and Visual communication. p. 187
Visual communication is like a language of the eyes, it delivers information and messages through a sight and the eyes perceive the meaning inside it. It's like the eyes communicate with the objects that the eyes see, and the eyes get the information and deliver the information to the brain to be understood.
It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience. Kenneth Louis Smith (2005). Handbook of visual communication: theory, methods, and media. p.123.ISBN 978-0-8058-4178-7
There's this phrase "pictures worth thousand words" so if there's a picture with words on it, it even delivers better messages and information.
The evaluation of a good Visual Communication Design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Jorge Frascara (2004). Communication design: principles, methods, and practice. p.68
As a graphic designer, the evaluation of a good visual communication design is a must, otherwise the audience will not be able to understand what messages and information the designer is trying to express through the designed work. Visual communication is not only about how audience perceive the messages and it's also about how designers express the messages.
Students studying visual communication are taught the basic physics of light, anatomy and physiology of the eye, cognitive and perception theories, color theories, Gestalt psychology, aesthetics, natural reading patterns, design principles, semiotics, persuasion, camera/filming actions and image-types, and so forth. Kenneth Louis Smith (2005). Handbook of visual communication: theory, methods, and media. Routledge. p. 12. ISBN 978-0-8058-4178-7
There are many elements in Visual Communication, different colors, lights, lines and shapes make audience get different perception. Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods of communication.
Visual communication is very important, for designers, audience, and anyone who can see, without it, our resources of perception will only hearing, smelling, tasting and feeling. And it's an easy and fast perception, sometimes it's hard to understand the meaning of an image is caused by the image itself, sometimes it's hard to express the meaning of an image is caused by the image itself, or the artist/designers are not aware enough of how to express the meanings through an image. So visual communication is a very important term for us to study and work in the future.
Culture
Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.
Culture is the systems of knowledge shared by a relatively large group of people.
Culture is communication, communication is culture.
Culture in its broadest sense is cultivated behavior; that is the totality of a person's learned, accumulated experience which is socially transmitted, or more briefly, behavior through social learning.
A culture is a way of life of a group of people--the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next.
Culture is symbolic communication. Some of its symbols include a group's skills, knowledge, attitudes, values, and motives. The meanings of the symbols are learned and deliberately perpetuated in a society through its institutions.
Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts; the essential core of culture consists of traditional ideas and especially their attached values; culture systems may, on the one hand, be considered as products of action, on the other hand, as conditioning influences upon further action
Culture is the sum of total of the learned behavior of a group of people that are generally considered to be the tradition of that people and are transmitted from generation to generation
Culture is a collective programming of the mind that distinguishes the members of one group or category of people from another. Texas A&M University Culture. Available at: http://www.tamu.edu/faculty/choudhury/culture.html
The term "culture" has got many definitions, culture is a massive topic that we could talk about it forever, because the term "culture" had been created long time ago. Generally culture is understood as the behaviors of the people from a nation, or the customs of a nationality; it's an evolution since long time ago and it's still progressing. Culture can be visible or invisible, visible culture could be an artwork or heritage of a country, invisible culture could be a style of living that effects a country, nationality or a group of people like tribes.
Without culture, this world would have been an empty minded world, and humans won't have common senses and there wouldn't be anything to be explored, the world would have become a boring uncivilized place.
Culture comes from the history, time tells the culture, culture follows the time, and culture was created by humans.
Culture is a vast topic, because there are so many differences between different nationalities; It's like the American culture and the British Culture.
http://www.telegraph.co.uk/comment/columnists/simonheffer/7908380/America-is-the-acceptable-face-of-cultural-imperialism.html
The culture of the United States is primarily a Western Culture, but is also influenced by Native American, African, Asian, Polynesian, and Latin American cultures. American culture started its formation over 10,000 years ago with the migration of Paleo-Indians from Asia into the region that is today the continental Unitied States. It has its own unique social and cultural characteristics such as dialect, music, arts, social habits, cuisine, and folklore. The United States of America is an ethnically and racially diverse country as a result of large-scale immigration from many different countries throughout its history. Thompson, William; Joseph Hickey (2005). Society in Focus. Boston, MA: Pearson. ISBN 0-205-41365-X.
The United States is way too international to have one specific or their own style of culture, because people in the US came from basically everywhere in the world, they brought their own different cultures to the place and people combined their culture differences into a vast culture topic, that's the beauty of their culture.
Its chief early European influences came from English, Scottish, Welsh and Irish settlers of colonial America during British Rule, British Culture, due to colonial ties with Britain that spread the English language, legal system and other cultural inheritances, had a formative influence. Other important influences came from other parts of western Europe, especially Germany, France and Italy. Kirschbaum, Erik (1986). The eradication of German culture in the United States, 1917-1918. H.-D. Heinz. p. 155. ISBN 3-88099-617-2.
Old early America started with British culture influence first then there are more culture elements came to the US. So now let's have a look at the British culture.
The culture of the United Kingdom is the pattern of human activity and symbolism associated with the United Kingdom and its people. It is informed by the UK's history as a developed island country, liberal democracy and major power, its predominantly Christian religious life, and its composition of four countries—England, Northern Ireland, Scotland and Wales—each of which has distinct customs, culture sand symbolism The wider Culture of Europe has also influenced British culture. British literature, music, cinema, art, theatre, media, television, philosophy and architecture are influential and respected across the world. The United Kingdom is also prominent in science and technology. Sport is an important part of British culture; numerous sports originated in the country, including the national game, football. The UK has been described as a "cultural superpower", Kirschbaum, Erik (1986). The eradication of German culture in the United States, 1917-1918. H.-D. Heinz. p. 155. ISBN 3-88099-617-2.and London has been described as a world cultural capital. Calder, Simon (22 December 2007). "London, capital of the world". The Independent (London).
The culture of the UK has got a long enough history to tell, although the UK is not like the US, the US culture is various and vast because the country had been organized very world wide and international, but the UK went with their own style of culture the whole time, and they kept it for a long time, so it's nothing various as the US, but it's still vast because of the long term history of the UK, and their culture went only one direction- British Culture.
And of course, every country must have some culture influences from other countries, the UK is in Europe, so it must have been influenced by some other European countries so far.
Music culture in the US and the UK, are quite different as well, American music styles and influences (such as country, jazz, rock and roll , rock, hip-hop, rap) and music based on it can/could be heard all over the world. Music in the U.S. is diverse. It includes African-American influence in the 20th century. The earlier 1900's is famous for jazz, introduced by African-Americans in the south. In the 1970s and 80's, rock was very prevalent. There are so many stories to tell about music in the UK, they started their music culture long time ago, and it's got more then enough history to tell, but nowadays, everyone knows The Beatles, The Beatles were an English rick band formed in liverpool in 1960. They became the most commercially successful and critically acclaimed act in the history of popular music. Unterberger 2009a
The Beatles was a huge influence to the hippies in the US in 1960's when the hippies were against the Vietnamese war, one well known rock band influenced so widely that across the earth, because The Beatles played in a popularization of the hippie movement. A British band influenced an American movement, culture could be connected for some reason.
There's this movie called "Across the Universe" Wikipedia Across the Universe. Available at: http://en.wikipedia.org/wiki/Across_the_Universe_(film)#References
Across the Universe is a 2007 musical romantic drama film directed by Julie Taymor, produced by Revolution Studios, and distributed by Columbia Pictures. The film's plot is centered around songs by The Beatles. The script is based on an original story credited to Taymor, Dick Clement and Ian La Frenais.
The movie is about a British laid went to the US to find his father whom he had never seen in his life, and it was 1960's when the America was in the peace movement, he met a bunch of friends and he met his true love in this period.
There's this scene at the beginning of the movie,
Its chief early European influences came from English, Scottish, Welsh and Irish settlers of colonial America during British Rule, British Culture, due to colonial ties with Britain that spread the English language, legal system and other cultural inheritances, had a formative influence. Other important influences came from other parts of western Europe, especially Germany, France and Italy. Kirschbaum, Erik (1986). The eradication of German culture in the United States, 1917-1918. H.-D. Heinz. p. 155. ISBN 3-88099-617-2.
http://www.montana.edu/international/studyabroad/summer_programs/great_britain.htm
Old early America started with British culture influence first then there are more culture elements came to the US. So now let's have a look at the British culture.
The culture of the United Kingdom is the pattern of human activity and symbolism associated with the United Kingdom and its people. It is informed by the UK's history as a developed island country, liberal democracy and major power, its predominantly Christian religious life, and its composition of four countries—England, Northern Ireland, Scotland and Wales—each of which has distinct customs, culture sand symbolism The wider Culture of Europe has also influenced British culture. British literature, music, cinema, art, theatre, media, television, philosophy and architecture are influential and respected across the world. The United Kingdom is also prominent in science and technology. Sport is an important part of British culture; numerous sports originated in the country, including the national game, football. The UK has been described as a "cultural superpower", Kirschbaum, Erik (1986). The eradication of German culture in the United States, 1917-1918. H.-D. Heinz. p. 155. ISBN 3-88099-617-2.and London has been described as a world cultural capital. Calder, Simon (22 December 2007). "London, capital of the world". The Independent (London).
The culture of the UK has got a long enough history to tell, although the UK is not like the US, the US culture is various and vast because the country had been organized very world wide and international, but the UK went with their own style of culture the whole time, and they kept it for a long time, so it's nothing various as the US, but it's still vast because of the long term history of the UK, and their culture went only one direction- British Culture.
And of course, every country must have some culture influences from other countries, the UK is in Europe, so it must have been influenced by some other European countries so far.
Music culture in the US and the UK, are quite different as well, American music styles and influences (such as country, jazz, rock and roll , rock, hip-hop, rap) and music based on it can/could be heard all over the world. Music in the U.S. is diverse. It includes African-American influence in the 20th century. The earlier 1900's is famous for jazz, introduced by African-Americans in the south. In the 1970s and 80's, rock was very prevalent. There are so many stories to tell about music in the UK, they started their music culture long time ago, and it's got more then enough history to tell, but nowadays, everyone knows The Beatles, The Beatles were an English rick band formed in liverpool in 1960. They became the most commercially successful and critically acclaimed act in the history of popular music. Unterberger 2009a
The Beatles was a huge influence to the hippies in the US in 1960's when the hippies were against the Vietnamese war, one well known rock band influenced so widely that across the earth, because The Beatles played in a popularization of the hippie movement. A British band influenced an American movement, culture could be connected for some reason.
_poster.jpg/220px-Across_the_universe_(2007_film)_poster.jpg)
Across the Universe is a 2007 musical romantic drama film directed by Julie Taymor, produced by Revolution Studios, and distributed by Columbia Pictures. The film's plot is centered around songs by The Beatles. The script is based on an original story credited to Taymor, Dick Clement and Ian La Frenais.
The movie is about a British laid went to the US to find his father whom he had never seen in his life, and it was 1960's when the America was in the peace movement, he met a bunch of friends and he met his true love in this period.
There's this scene at the beginning of the movie,
http://www.youtube.com/watch?v=egwKeYGqj90
The song Hold Me Tight, was sang by 2 different places, New Jersey and Liverpool, as you can see, they are totally 2 different styles of music and different styles to perform the same song, prom and dance are big things in the US in the 60's, though Rock' n Roll was big in the UK in the 60's.
That's the culture difference, the living style influences the culture, the culture is a life style.
